Social computing combines both IT and social behavior to create a unique social context that widely extends the potential for collaboration and interaction on the internet. Connecting individuals from around the world to share and communicate ideas and opinions with one another.
Through the power of social media, ordinary people can now voice their opinions about any organization or business, making it harder for modern-day companies to control the flow of mass opinion. But that's not to say that social opinion doesn't have it's merit.
Companies who chose to embrace social computing as a means to expand their business (aka 'social commerce') can reap the benefits from having a closer relationship with their customers and thus gain a better understanding of their audience while improving their business performance. But there are some dangers to avoid while engaging in social computing, such as potential invasion of privacy and hacking attempts of personal information and company data.
Gray, H., Issa, T., Pye, G., Troshani, I., Rainer, R. K., Prince, B., & Hugh, J. W. (2015). Management
information systems. Wiley.
Great summary this week Gen! I like how your opening sentence not only introduces your post but does a great job and capturing what we went through in just one line.
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ReplyDeleteIndeed! As highlighted in paragraph 2, social media is a powerful tool for people's opinions to reach and influence a large audience - with varying cons. Businesses will never be in short supply of different points of view.
Great work!
Nice post, I particularly liked your point "businesses...can reap the benefits from having a closer relationship with their customers and thus gain a better understanding of their audience while improving their business performance". Another concise and well summarised blog. Great job.
ReplyDeleteGenevieve,
ReplyDeleteReading this blog post had me stunned
I enjoyed reading this immensely
Explaining the power of social media was a unique and different way i didn't see much other posts talk about
Congratulations, David.
Hey Gen! Good Work on your blog. I agree with the points you made, specifically when you talked about the power of social media and how it provides opportunities for people to voice out their opinions as it is a true fact.
ReplyDeleteYour perspective on the merging of information technology and social behaviour via social computing captures the transformational influence it has on online cooperation and engagement. Indeed, individuals' capacity to connect internationally and share their thoughts and opinions has altered the mechanics of communication and impact. Fantastic work!
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